Fewer US-based iPhone consumers got here from Android in 2023

Damien Wilde / Android Authority


  • A brand new file from CIRP presentations that fewer new iPhone house owners in the US left Android for iOS.
  • We noticed a 2% drop year-over-year, from 15% in 2022 to 13% in 2023.
  • Nonetheless, 13% of latest US iPhone house owners coming from Android is a vital quantity.

Within the unending saga of Android vs iOS, there’s a transparent winner right here in the US — and it ain’t Crew Inexperienced. In 2022, the share of iPhone customers in america surpassed 50% for the primary time, which inevitably implies that a large number of Android customers jumped send. Now, a brand new file presentations that Android used to be in a position to stem the bleeding somewhat remaining 12 months.

In step with a brand new file from Shopper Intelligence Analysis Companions (CIRP), in 2023, kind of 13% of latest iPhone house owners had simply left Android at the back of. That is about 2% not up to what CIRP noticed in 2022, which used to be a whopping 15%. That used to be the biggest proportion recorded previously 5 years.

To be transparent, this does now not imply that 15% of Android customers in america switched to an iPhone (which might be a staggering quantity). Which means, of the individuals who purchased a brand new iPhone in 2023, 13% got here from Android. An undisclosed majority proportion had an iPhone up to now, and an excessively small minority got here from function telephones.

Take a look at the chart beneath:

Proportion of US-based iPhone consumers switching from Android to iOS

CIRP Android Users Switching to iPhone 2023

In step with the chart, we’ve now dropped to the similar stage noticed in 2019. Alternatively, 2020 and 2021 had been a ways higher for Crew Inexperienced, with simply 11% of switching in each years.

In fact, the best state of affairs can be for those numbers to not exist and for all Android customers to stay with Android. That turns out increasingly like a pipe dream, regardless that, with the teenager inhabitants in the US overwhelmingly who prefer iPhones and an excessively low proportion of present iPhone customers being occupied with switching to Android. The most productive we will hope for now could be for OEMs to stay as many Android customers satisfied sufficient that they don’t transfer.

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