YouTube remains to be slowly dripping out stats about its subscriber base. After the announcement final week that YouTube Top rate had hit 100 million subscribers, the corporate now says YouTube TV, its cable subscription plan, has 8 million subscribers.
8 million subscribers may sound paltry in comparison to the 100 million other people on Top rate, however Top rate is most effective $12. YouTube TV is without doubt one of the most costly streaming subscriptions at $73 a month. The cable-like costs are as a result of it is a cable-like carrier: an enormous package deal of 100-plus channels that includes cable TV stalwarts like CNN, ESPN, and your native NBC, CBS, and ABC channels. $73 may be the bottom worth. Like cable TV, there are further add-on applications for top rate film channels like HBO and Showtime, 4K applications, and different sports activities and language add-ons. Let’s additionally no longer overlook NFL Sunday Price tag, which this yr changed into a YouTube TV unique, as a $350-a-year add-on to the $73-a-month carrier (there is additionally a $ 450-a-year standalone bundle).
The subscriber numbers come from a “Letter from the YouTube CEO” weblog submit for 2024 from YouTube CEO Neal Mohan. With YouTube principally not able to get any larger because the Web’s defacto video host, Mohan says the “subsequent frontier” for YouTube is “the lounge and subscriptions.” Mohan desires customers “observing YouTube the best way we used to sit down down in combination for standard TV displays—at the best display in the house with family and friends,” and says that “audience globally now watch greater than 1 billion hours on reasonable of YouTube content material on their TVs each day.”
YouTube TV’s 8 million subscribers make it one of the vital best cable TV suppliers. Leichtman Analysis Workforce‘s subscriber numbers for “Primary Pay-TV Suppliers” (that suggests cable corporations and their competition) in Q3 2023 had No. 1 Comcast and No. 2 Constitution each within the 14 million consumer vary, with DirectTV in 3rd with 11.9 million, and Dish in fourth at 6.7 million consumers. Leichtman had YouTube TV in 5th, with 6.5 million customers. With No. 4 Dish dropping consumers each quarter, YouTube TV is in fourth position now. It may well be No. 3 quickly. Leichtman’s numbers had YouTube TV because the quickest grower of the bunch, including 600,000 consumers in Q3, whilst DirecTV used to be the largest loser, with part one million consumers dumping their satellite tv for pc dishes. Q3 marked the beginning of NFL Sunday Price tag transferring from DirecTV to YouTube TV.
Naturally, those are all US numbers, and being national places YouTube TV at the identical enjoying box as satellite tv for pc corporations, a large benefit in comparison to regional cable TV suppliers. YouTube TV has larger ambitions than simply the United States, although. Throughout the January profits name, Google mentioned it used to be “having a look intently at” increasing the carrier to extra international locations. YouTube TV would wish to transparent a ramification with each unmarried channel spouse at the carrier, although, so it has numerous negotiations to paintings via.
