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Before getting into the specific ways to make money on TikTok, let’s quickly cover how much an average person could expect to earn.
Right off the bat, let’s get one thing out of the way: you probably won’t become a millionaire from the TikTok platform.
The amount of money you can make is also entirely dependent on the strategy you choose to employ.
On the high end is someone like Tori Dunlap, a nationally-recognized money and career expert who decided to launch a TikTok account.
In an interview with
Making Sense of Cents
, Dunlap outlined how she managed to grow her TikTok account from 0 to 350,000 followers and earn $60,000 in six weeks from the platform alone.
At the same time, Dunlap had a following and was well-known prior to getting started. What about somebody who doesn’t already have a fanbase?
Jake Sweet — a.k.a. @Surfaceldn
on TikTok — is a 21-year old university student who has amassed over 3 million followers on the platform.
Sweet has reported that his income is steady enough to help with grocery payments, but most of the funds he brings in go towards purchasing props for future videos. Namely, he focuses on making shorter TikToks that are in the “pranking” niche (think mini versions of Punk’d), but his following is still low compared to other creators.
Some other highly successful niches on TikTok are dancing, comedy and even cooking! These popular niches help creators amass large followings, even for young creators such Sweet.
Additionally, some people are making money from the platform in an indirect way. For example, Jen Ruiz (@jenonajetplane
on TikTok) was quoted as saying
:
“Directly, you can make money through the Creator Fund, gifts during live sessions, sponsorships through the Creator Marketplace and apps that pay you to promote new music. Indirectly, I use TikTok to drive traffic to my site, boost ad revenues, drive book sales and make affiliate sales. I got 10k+ views to my website last week alone from TikTok.”
While Ruiz did not specifically mention how much she earns from TikTok, she left a career as a lawyer to become a full-time travel blogger and uses TikTok as a main part of her business strategy.
So clearly, the possibility of making enough money to leave a full-time job — or at the very least, earn some side cash
— is more than real on TikTok