TECNO’s Premiumization and Regional Growth Drives Transsion’s Perfect Quarter Ever

In line with Counterpoint’s Marketplace Track carrier, TECNO, the most important emblem in Transsion’s circle of relatives, noticed smartphone shipments develop throughout all areas in Q3 2023, by means of an outstanding 62% YoY. This underpinned Transsion’s effects, which noticed smartphone shipments for the quarter building up 36% YoY.

Supply: Counterpoint Marketplace Track Provider

With 4% of the worldwide smartphone marketplace in Q3 2023, TECNO is now the arena’s 9th biggest smartphone emblem. Their enlargement is especially spectacular making an allowance for marketplace percentage has greater than trebled in simply 3 years. This additionally helped father or mother corporation Transsion changing into one of the most global’s best 5 smartphone OEMs.

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Supply: Counterpoint Analysis Marketplace Track Provider

Whilst TECNO’s shipments have higher, product combine development supposed that the share of higher-value gadgets bought has expanded much more. In line with Counterpoint’s World Handset Fashion Gross sales carrier, nearly all their smartphones are actually provided with 4G or 5G connectivity. 5G smartphones, which TECNO began delivery best since Q1 2022, have grown swiftly, with quantity expanding greater than 600% YoY by means of Q3 2023. Moreover, gross sales quantity of TECNO’s prime finish CAMON sequence and top rate finish PHANTOM sequence higher 53% YoY, outpacing company-wide enlargement charges. The PHANTOM sequence now accounts for just about 5% of TECNO’s international gross sales, which is up from best 0.3% a 12 months in the past. This will probably be specifically encouraging for TECNO as this is a signal that its effort to compete within the mainstream of world smartphone trade is bearing fruit, and TECNO is changing into authorised by means of customers outdoor of Africa as a persuasive emblem.


In the longer term the expansion trajectory is favorable, making an allowance for megatrends like urbanization, fast-developing connectivity infrastructure, function telephone to smartphone migration, less expensive parts, and the unfold of virtual services and products, all of which might be prone to collect tempo.

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