Generative Engine Optimization (GEO) burst onto the digital marketing scene over the last 12–18 months. This was due to the speed of AI adoption and the recognition by savvy marketers that brands need a foothold in the artificial intelligence space. With visitor numbers reaching into the billions (AI Overviews already broke 1 billion monthly users… … Read more
Blog / Case Studies / A perfect match: Pistacchio Web scaled SEO (not the price tag) with SE Ranking SEO and Content Marketing Expert at SE Ranking. Anna combines industry experience and platform expertise to create actionable content on tech SEO, strategic growth, and AI in search. Saved money with extra manager accounts and projects, … Read more
Google’s John Mueller explained that changing the dates in your XML Sitemaps lastmod date to all show today, the most recent day, won’t favor your rankings or SEO. He said on Reddit, “setting today’s date in a sitemap file isn’t going to be something that works in favor of anyone, it’s just lazy.” This is … Read more
When it comes to setting up a website, one small decision can have a big impact on how well your content performs online: Should you use a subdomain or a subfolder? If those two terms sound a bit technical, don’t worry—we’re going to tackle everything you need to know about subdomains vs. subfolders. By the … Read more
![(SEO News, April 2025) Do AI Overviews Reduce CTR? [& more]](https://i1.wp.com/www.lumar.io/wp-content/uploads/2025/04/social-SEO-news-roundup-April-2025.png?w=1920&resize=1920,0&ssl=1 "(SEO News, April 2025) Do AI Overviews Reduce CTR? [& more]")
What happened in SEO this month? Each month, Lumar’s in-house tech SEO experts hand-pick some of the SEO industry’s top news items from across the web to keep you up-to-date on all things SEO and website optimization. This month, our SEO news roundup includes: Google’s human search quality raters are now asked to assess … Read more
Google’s John Mueller pretty much said that using image streaming techniques will not result in an SEO friendly outcome. He actually said, “It’s a great way to prevent your images from being found through search engines.” The question was brought up by Myriam Jessier who asked, “if I work with a client that uses image … Read more
Not every page on your website is easy to find or access—some can actually be hidden away with no internal links pointing to them at all. This is something we call “orphan pages.” These, if left alone, can quietly drag down your SEO, keeping valuable content out of sight for both users and search engines. … Read more
Blog / Case Studies / How Spark Interact used SE Ranking to replace manual SEO tasks with smart automation SEO and Content Marketing Expert at SE Ranking Set up automated daily rank monitoring around SE Ranking’s Rank Tracker with instant Google Chat summaries (manual checks no longer needed). Improved the health score of their client’s … Read more
Google’s John Mueller was quick to debunk a claim that owning an .esports domain will have no positive SEO effect. He said on Bluesky, “There’s no positive SEO effect from a TLD like that.” This came up with the ESPORTS domain posted saying that the .esports TLD will “boost your SEO.” In which John Mueller … Read more
As I covered yesterday, Google is going to redirect its ccTLDs to Google.com. And as I reported yesterday, Google also said “it won’t affect the way Search works.” Despite Google saying that, there are tons of people in our industry thinking that international SEO has changed with this announcement – it has not. John Mueller … Read more