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Read More »Mykola Lukashuk about Artificial Intelligence in SEO: Balancing Automation and Control
Last Updated on: 10th February 2025, 06:00 pm Mykola Lukashuk—founder and head of the digital marketing agency Marketing Link—has been working in SEO and PPC for over 11 years. He shared his thoughts on balancing work and personal life, the challenges SEO specialists will face in 2025, and the role of AI in organic website promotion. There’s a belief that the …
Read More »YouTube SEO: Boosting Video Visibility and Engagement | by Patricia | Wealth Sphere | Feb, 2025
Enhancing Engagement and Watch Time Youtube seo (search locomotive optimization) is important for up picture rankings and conspicuousness. Because YouTube is the second-largest search engine optimizing content helps attract more views. the top measure inch youtube seo is conducting important word search to important general look price relevant to your happy. Using these important words in the video title description …
Read More »Merging Content More Challenging Than Site Moves For Google SEO
John Mueller from Google said that merging content is always more challenging than a basic site move. Meaning, when you take a look at your content on your site and decide to merge a bunch of the content into fewer URLs, that takes longer for Google to handle than moving a site from domain A to domain B with no …
Read More »SEO News – Google Market Share Drops, AP Deal for Gemini, & More
What happened in SEO this month? Each month, Lumar’s in-house tech SEO experts hand-pick some of the SEO industry’s top news items from across the web to keep you up-to-date on all things SEO and website optimization. This month, our SEO news roundup includes: Google’s market share drops below 90% for the first time since 2015 Google Search now requires …
Read More »Google Says Sometimes Doing SEO Can Cause More Problems
John Mueller of Google said that sometimes doing SEO can cause sites more problems with search and search rankings. Sometimes not doing SEO, might be better, John implies. John said this on Bluesky in response to a post about doing SEO and its benefits. John replied: Though sometimes “doing SEO” will cause a site more problems than not doing anything …
Read More »SEO / GEO for LLMs and AI Overviews
When we covered AI search last year, there was still much debate about whether or not website managers should block AI bots from crawling their content (and thus, attempt to block the LLMs from using their content in AIgenerated responses) or whether they should “welcome our new AI overlords” and try to position their businesses for more inclusion in the …
Read More »Nina Payne, Known as ‘The SEO Lady,’ Advocates YouTube Shorts as the Future of Digital Marketing
Last Updated on: 20th January 2025, 11:07 am For more than 15 years, Nina Payne, widely recognised as ‘The SEO Lady,’ has been leading the way in video SEO. Now, she is urging businesses to reconsider their digital strategies and embrace the engaging nature of YouTube Shorts. Nina believes the algorithms driving search engines, which she likens to an octopus …
Read More »Google Blocking SEO Rank Checking Tools As Volatility Continues
For the past week, we’ve been discussing how most of the third-party tracking tools have been showing much calmer and cooler search ranking volatility. This is all while the chatter within the SEO community still seems super heated. The reason may be that Google has been deploying new and more advanced blocking mechanisms towards these SEO tools. So far I …
Read More »Image, Video, & Voice Search [SEO News]
The rise of new search modalities is reshaping how users find and interact with information. Gone are the days when typing text into a search bar was the only way to seek answers. Today, technologies like Google Lens, image search, voice search, and video-based queries are redefining search behavior and expectations. This shift is not merely an extension of search …
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