Tag Archives: Psychology

What Psychology Teaches Us About Structuring the Workday

What Psychology Teaches Us About Structuring the Workday

Our workdays often are governed not by priorities or desires but by what’s screaming loudest and closest in our faces. Well-intentioned as you might be about having a productive day, it’s easy for the hours to pass in a flurry of emails, meetings, and demands that eat away at your time like a tapeworm — stealthy, but destructive. Sure, there …

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The Psychology Behind the Perfect Customer Interview

The Psychology Behind the Perfect Customer Interview

This week, I canceled my subscription to a once-beloved online service. I used to rave about this clothing rental subscription. Whenever I received a compliment, I told people exactly where I got my outfit from and said, “You should go home and sign up now!” I was their dream customer. But after nine months, I was ready to pull the …

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Color Psychology in Marketing and Branding is All About Context

Color Psychology in Marketing and Branding is All About Context

The psychology of color as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing. At Help Scout we believe the problem has always been depth of analysis. Color theory is a topic of complexity and nuance, but color psychology in marketing and branding is typically represented in splashy infographics that rarely …

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The Psychology Behind BuzzFeed’s Clickbait Headlines And Why They Work

The Psychology Behind BuzzFeed’s Clickbait Headlines And Why They Work

Have you ever wondered why BuzzFeed’s article titles seem so outrageous? For years, BuzzFeed has been synonymous with an internet staple called “clickbait,” a headline and featured image style that uses shocking and surprising phrases and imagery to get you to click on them. In this post, we examine the psychological reasons behind the clickbait titles that BuzzFeed uses and …

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