Google has posted a notice in the Google Ads console reminding advertisers about the upcoming brand guidelines changes that are now slotted for March 2025. This change was communicated numerous times and the deadline has been pushed off here and there. Now, Google is putting the notice in the Google Ads interface and asking you to learn more or update …
Read More »Google Quality Raters Guidelines Warns Of Significant Scrolling On Recipe Blogs
Another update in the revised Google Quality Raters Guidelines that was updated on January 23rd was that they added a section for recipe sites and said that requiring “significant scrolling” or making it hard to find the jump to recipe button is not a good thing. I mean, we expected this, Google did issue a warning on this in October …
Read More »Google’s Updated Search Quality Rater Guidelines Mentions Generative AI
As you know, Google updated its Search Quality Raters guidelines with 11 new pages a couple of weeks ago. But with that, Google also added the term “generative AI” to the quality raters guidelines for the first time, and it is listed 14 times. Now, while Google’s Search Quality Raters guidelines have mentioned AI in the past, it looks like …
Read More »Google Search Quality Raters Guidelines Updated
On Thursday, January 23rd, Google updated its search quality raters guidelines PDF document. The last time Google updated this document was for the March 2024 spam update changes, over ten months ago. This update seems to focus on on spam and adds some additional details. The document was expanded from 170 pages to 181 pages. What Changed Google posted these …
Read More »Facebook, X, YouTube and others agree to stricter hate speech policies under new EU guidelines
Major tech companies including Meta’s Facebook, Elon Musk’s X, Google’s YouTube, and TikTok have pledged to take more robust measures in tackling online hate speech as part of an updated voluntary code of conduct. The revised code, which aligns with the European Union’s Digital Services Act (DSA), marks a significant shift in the way tech platforms combat harmful content on …
Read More »Google Says Using Generative AI To Create Content For Backlinks Against Guidelines
Google’s John Mueller said that using generative AI to create blog posts and content for the purpose of getting backlinks is “almost certainly against Google’s spam policies.” He said this in response to a complaint that this was being done on their site, outsourced by their SEO firm to a third-party. This came up Bluesky where Becca Harrison posted that …
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