Why Brands Need Generative Engine Optimization (GEO) and SEO

Why Brands Need Generative Engine Optimization (GEO) and SEO

Generative Engine Optimization (GEO) burst onto the digital marketing scene over the last 12–18 months. This was due to the speed of AI adoption and the recognition by savvy marketers that brands need a foothold in the artificial intelligence space.  With visitor numbers reaching into the billions (AI Overviews already broke 1 billion monthly users… … Read more

How to watch LlamaCon 2025, Meta’s first generative AI developer conference

How to watch LlamaCon 2025, Meta’s first generative AI developer conference

After a couple years of having its open-source Llama AI model be just a part of its Connect conferences, Meta is breaking things out and hosting an entirely generative AI-focused developer conference called LlamaCon on April 29. The event is entirely virtual, and you’ll be able to watch along live on the Meta for Developers … Read more

Vidu Q1 offers generative tools for cinematic visual effects and audio generation, signaling ambitions in the VFX industry

Vidu Q1 offers generative tools for cinematic visual effects and audio generation, signaling ambitions in the VFX industry

Is the VFX industry the next to get transformed by generative video? ShengShu Technology’s Vidu Q1, a new generative video model, has its sights set on assisting both amateur and experienced creators with visual effects – and it’s associated with higher costs. Vidu Q1 is getting closer to Hollywood-like production, with a few firsts that … Read more

Using generative AI will ‘neither help nor harm the chances of achieving’ Oscar nominations

Using generative AI will ‘neither help nor harm the chances of achieving’ Oscar nominations

The Academy of Motion Picture Arts and Sciences has decide that its official stance towards AI-use in films is to take no stance at all, according to a statement the organization shared outlining changes to voting for the 98th Oscars. The issue of award-nominated films using AI was first raised in 2024 when the productions … Read more

The essential role of ‘human testers’ in leveraging generative AI for software testing

The essential role of ‘human testers’ in leveraging generative AI for software testing

Ever since Generative AI captured public attention, there’s been no shortage of speculation about the future of tech jobs. Might these models displace entire roles, rendering some job categories obsolete? The thought of being replaced by AI can be unsettling. Yet, when it comes to software development and testing, generative AI is better suited to … Read more

Spotify Ad Exchange and Generative AI Ads Launch in India, Offers Access to Platform’s Logged-in Users

Spotify Ad Exchange and Generative AI Ads Launch in India, Offers Access to Platform’s Logged-in Users

Spotify is launching its Spotify Ad Exchange (SAX) platform and advertiser-focused artificial intelligence (AI) tools in India. Announced on Monday, the new services for advertisers in the country were launched just a week after its global launch. SAX is a programmatic ad platform that automates the process of buying and placing ads on the platform. … Read more

Classification AI vs Predictive AI vs Generative AI

Classification AI vs Predictive AI vs Generative AI

Artificial intelligence (AI) is a vast, evolving domain at the heart of countless modern technologies. To navigate its complexity, it’s helpful to divide AI into three core “families,” each with its own unique purpose and “personality”: classification AI, predictive AI, and generative AI. Classification AI is your data organizer, skilled at labeling inputs into defined … Read more

Jonathan De Vita: Video Generative Models of the Molecular World

Jonathan De Vita: Video Generative Models of the Molecular World

Computer scientist Jonathan De Vita used specialist programming languages as part of his degree studies, specialising in coding and AI. This article will look at MDGen, a new system relying on generative AI to emulate the dynamics of molecules. The capabilities of generative AI models continue to grow at a staggering pace, transforming simple text … Read more

Why Generative AI Needs Human Oversight to Build Trust

Why Generative AI Needs Human Oversight to Build Trust

In 2023, a generative AI-powered chatbot for a financial firm mistakenly gave investment advice that violated compliance regulations, triggering regulatory scrutiny. Around the same time, an AI-powered medical summary tool misrepresented patient conditions, raising serious ethical concerns. As businesses rapidly adopt generative AI (GenAI), these incidents highlight a critical question: Can AI-generated content be trusted … Read more

Generative AI in Agile: A Strategic Career Decision

Generative AI in Agile: A Strategic Career Decision

TL;DR: A Harvard Study of Procter and Gamble Shows the Way Recent research shows AI isn’t just another tool — it’s a “cybernetic teammate” that enhances agile work. A Harvard Business School study of 776 professionals found individuals using AI matched the performance of human teams, broke down expertise silos, and experienced more positive emotions … Read more