Can watching video feel more intimate — or more engaging — than playing a game? In this interview excerpt, Sam Barlow and Justin McElroy explore what makes players and viewers feel like they are making their mark on media. This interview was done in September 2024 as part of the release of our documentary The Great Game: The Making of …
Read More »Definition, Benefits, and Best Practices
Live chat support combines real-time conversation with the ability to share links, collect information, and save a full transcript for later reference, and it is the ideal online service tool for a customer who needs immediate help. Getting started with live chat support is simple, but making live chat a sustainable, effective part of your customer service strategy takes careful …
Read More »Guide to Customer Relations: Definition, Benefits, and Tips
Developing a relationship with your customers is one of most effective strategies a business can adopt. Unfortunately, it’s also one that is very often put on the backburner — to the detriment of both growth and retention. A great customer relations strategy delivers tremendous ROI, helping boost customer acquisition, loyalty, and satisfaction. In this post, we’ll cover the basics of …
Read More »Customer Service Experience: Definition, Tips, & Examples
Your company’s customer service experience can make or break your relationship with your customers. Most businesses start to panic as soon as anything goes awry with a product, assuming that they’ll begin to immediately lose customers with every outage or issue. However, the fact that bad stuff happens isn’t the problem: It’s how you deal with it. That’s where providing …
Read More »Definition, Importance, and 8 Essential Tips
The customer support industry is in the midst of a renaissance. Customer support as a specialty is coming into its own, offering companies a competitive advantage that’s difficult to copy. Modern customer support isn’t the same thing as customer service, although it employs customer service techniques. And it’s not the same thing it was 50, 20, or even 5 years …
Read More »What Is a Subdomain? Definition, Examples and Setup
Building an online presence starts in a fairly straightforward manner: Simply decide how to make a website and purchase a domain name. Things get more complicated once you look into growing your site. As you may know, a domain is the section of a URL that identifies a website. Typically, the entire infrastructure of a site lives under a domain, …
Read More »Omnichannel Customer Service 101: Definition, Benefits, & Tips
At this point, most people have heard of omnichannel customer service. While it is no longer the ever-present buzzword in every support blog post and newsletter that it used to be, many companies are still curious about how omnichannel customer service can benefit them. In this post, we’ll break down what omnichannel customer service is, its key benefits, how to …
Read More »Complete Guide to Ecommerce (Definition, Tutorials, and Tips)
Almost anyone with a decent internet connection can start an ecommerce business in 2024 — the tools are readily available. However, sustaining and growing that business over time is a much bigger challenge. Competition for this year’s estimated $6.3 trillion in ecommerce spending is fiercer than ever. In this guide, we’ll give you all the tools you need to build …
Read More »20+ Tautology Examples To Love & Hate (+ Definition)
Have you come across the term “tautology” lately and wondered what it is? Or are you on a mission to improve your writing and want to learn to avoid it? As a freelance writer, I’m right there with you! So here’s the deal: Lots of popular phrases are tautologies. And once you know, they can drive you crazy! To tell …
Read More »What Is a Blog? Definition and Why You Need One
With over 600 million blogs on the internet, you’ve likely encountered one or two blogs—you’re even on one right now. But you may still wonder what exactly is a blog? How does it differ from a website? Why does every business seem to have one? You may even ask yourself, how can I start my own blog? In short, many …
Read More »