Believe me; you are losing tons of visitors daily!
Are you wondering how? Then, you should read this article completely to get more details about the issue and solution.
I hope you are a Blogger user (That’s why you are here, right).
Have you ever seen your blog in search results? Then, what comes first; blog title or post title?
If your answer is blog title, you are making a fatal mistake.
Why Post Title Matters More than Blog Title?
I know some of you are wondering why post title is more important than blog title. So, read on further to clear this out.
Google allows you to have only 65 characters in the search result title.
Yeah, it’s true. So, if your blog title has more than 65 characters, Google will not show your post title. Even if your blog title doesn’t cross the 65 border, it is impossible to show the post title fully.
Google is the widely used search engine all of us use to solve our queries. And, the post title plays a significant role in CTR. The web pages with the keywords (we search for) as post titles obviously get the most number of clicks. Guess what happens when you show blog title before post title.
The graph depicts top power words to be used in titles to pull out maximum CTR. How can you display these in SERPs if you put your blog title before post title?
Post Title is a Strong SEO Measure
If you want to top in search results, you should give proper care to both on-page and off-page SEO. The pie chart given above shows the weight of each on page SEO factor in improving organic ranking. It clearly shows a whopping dominance of title over others.
Considering the fact that Google shows only 65 characters in search results, you should display post title first.
With that being said, let us go to the meat of this post.
How To Show Post Title Before Blog Title In Blogger
You don’t have to do a Herculean task to make your blog title appear first. I am going to walk you through the exact process so that, you will not lose it in the midway.
: Go to blogger.com
and sign into your account. You will see a page where all your blogs are listed.
From the list, choose the one you want to make the modification.
Step 2: Click on Template from the bunch of options on the left sidebar and you will get a page like this.
Step 3: Then, you need to click the Edit HTML button that will bring you to a text editor-like interface.
There, check for the code given below by pressing Ctrl+ F and pasting the same into the field that appears.
Step 4: Once you find it, replace the same with the following.
<b:if cond=’data:blog.pageType == “item”‘>
<title><data:blog.pageName/> | <data:blog.title/></title>
Step 5: Finally click Save Template to save the changes. If you don’t do it, the change will not take place.
Just find below to know how a blog post looks like in search results after thetemplate change.
I hope you have found it useful. Make sure that you don’t change any other thing in the template as it may ruin your whole blog.
Share this post with your blogging buddies to help them.