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    An email template is an HTML file that you can use to create and reuse email campaigns. Pre-made templates determine the framework of an email campaign since they include pre-formatted components such as graphics, call-to-action-buttons, and headers that you can quickly modify with your own text.

    Email marketing templates that look great can make a massive impact on the success of your campaigns.

    For one thing, they give a sense of professionalism. They can also increase the number of sales.

    You also don’t have to spend hours upon hours creating them. You can use templates in a variety of ways, below I have listed a few options on how to use email marketing templates.

    Welcome email

    Welcome emails get 4X more opens and 5X more clicks than regular marketing emails. These are an excellent way to begin creating great relationships with your clients and involving them in your business because they have only recently signed up and are more open to a conversation than ever before.

    The Pain Point

    People are constantly on the lookout for solutions to their problems and needs. If you can provide your leads with information that will educate them and assist them in solving their problem, you will be able to make some significant sales.

    Promotional email

    Statistics show that 61% of people prefer to receive promotional messages via email. So don’t lose out on an opportunity to increase sales because your consumers are already expect you to send them some attractive discounts in their inbox.

    Stick to the AIDA formula while creating a promotional email, which consists of four steps:

    Capture your users’ attention with a gorgeous image, a colorful header, or any other important piece of content.

    Fuel their interest in your offer by explaining why your product is great and why they should buy it.

    Make users Desire your product by showcasing its value.

    With a captivating call to action, you can motivate people to take action.

    Digest email

    A digest email is a summary email sent weekly, monthly, or at any other regular interval, you find appropriate. This type of email helps you stay engaged with your audience and motivate people to take actions, like clicking, buying, and so on.

    Aside from being packed with useful information, the design of a digest template should be straightforward yet appealing. Remember to keep your digest balanced by including 90% educational and 10% promotional content.

    The Feedback

    This email is super important to send for the following reasons:

    It will help us to identify any problems your users may have when utilizing your product or service.

    It helps you to explore new marketing possibilities.

    It can be beneficial if you’re looking for ways to improve your product or service.

    It helps to build customer loyalty.

    Best of luck!

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