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Navah Hopkins sat down with the Google Ads Liaison, Ginny Marvin, and spoke about the topic of what is changing with Google Ads. The interview is about an hour and is well worth watching or listening to. The topics that were covered include: The truth about ad rank and CPCs New landing page quality … Read more
Google added a new way to search for your products in the Google Merchant Center console. There is a new search button named “Search for Products” that you can click on and will let you pick from a pre-defined set of searches or you can type your own search. Then Google Merchant Center will dynamically … Read more
Google is expanding AI Mode both in terms of features and access. Google is testing AI Mode in the wild with a limited number of searchers. Google also opened up its waitlist to all 18+ U.S. users. Google added product and place cards to the AI Mode results. Plus, Google added a history tab. This … Read more
This week we covered the ongoing Google Search ranking volatility. I posted the big Google webmaster report for May. Google admitted in a deposition that it used its search data for Gemini AI. Google Search Console leaked that it was showing desktop data for the Google Discover performance report. Google Search Console’s API was stuck … Read more
Google is testing showing AI Overviews on the right hand side of the search results page. I am not sure if this is specific to local queries and a replacement of sorts for the local panel, I hope not. But Jamie posted a few screenshots of this happening for him on X – and I … Read more
Google is testing showing favicons logos in its shopping ads, in the carousel of sponsored product results. Ginny Marvin, Google’s Ads Liaison, confirmed this with me on X last night. This was first spotted by Sachin Patel who posted these screenshots of this on X: Ginny Marvin from Google confirmed this and said, “This is … Read more
In early March, it was leaked that Google Ads will be rolling out channel reporting for Performance Max campaigns. Well, now it is official, Google said they are introducing “new channel-level reporting in Performance Max” plus, “full search terms reporting and more detailed asset reporting that show you all the metrics for individual assets.” Google … Read more
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his … Read more
Google has confirmed that Apple will be adding its Gemini AI service to Apple Intelligence by the end of 2025, reports are saying. We knew this would happen but we should also expect Apple to add not just Gemini but other AI services to Apple Intelligence. We saw some underlying code that suggested this would … Read more
Here is our monthly Google Webmaster Report – the May 2025 edition – where I summarize the past 30 days or so of the big organic Google related news in one place. Google did not have any official Google ranking updates but we sure did see several days of intense ranking volatility.