What is organic traffic?
The term “organic traffic” is used for referring to the visitors that land on your website as a result of unpaid (“organic”) search results. Organic traffic is the opposite of paid traffic, which defines the visits generated by paid ads. Visitors who are considered organic find your website after using a search engine like Google or Bing, so they are not “referred” by any other website.
The easiest way to increase the organic traffic of your website is to publish quality and relevant content on your blog regularly. This is, however, only one of the strategies used for acquiring new visitors. The branch of online marketing that focuses directly on improving organic traffic is called SEO – search engine optimization.
Organic traffic is obtained from the appearance of the site in the results of a search that users perform in search engines, such as Google, Yahoo, or Bing. Organic traffic is free traffic, this aspect being what makes it the type of traffic that website owners want the most.
How to increase organic traffic?
We all want more organic traffic on the sites we manage. Whether we talk about online stores, service presentation sites, or publishing sites, in each of these cases, a higher volume of relevant traffic is reflected in the increase in the number of orders, turnover, or revenue from advertising.
- Keep SEO in mind!
The main advantage of SEO is that it offers permanent results. Instead of channeling your efforts on adverts spread all over the internet, you better set up your site for search engine robots that roam your web pages. An essential thing to look for is the choice of keywords, selecting them by the keyword search volume. They help you grow organically in search engines, as long as you maintain a balance between high-search words and low-competition words.
- Create a blog for your site or online store
If your online store does not have an active blog, you must create a blog for your site. Blogging is a very effective way to attract the audience and generate more traffic and, therefore, more sales for your business. Why? Because it helps SEO.
By linking your blog and online store, Google will perceive you as relevant to your niche and give you a better place on search results.
A quality blog article tells stories that attract visitors and turn them into consumers while increasing the chances of engagement.
- Be active on Social Media!
It is said that if you are not present on social media, you do not exist. For your business, quality content on the site, and the blog is important, but you will also need mentions on other websites (backlinks) and social media. Publishing your blog post on social media will send Google social signals that can help in getting better rankings.
- Don’t neglect the design!
The first impact and all the experience that the user has on the site matters on how your website converts. Often, the high bounce rate is due to an unfriendly web interface. In other words, if we get to a site and can’t find the navigation menu, and are attacked by an avalanche of pop-ups, we will most likely not have the patience to look for what we need.
- First paragraph and Headlines
As a ranking factor on-page, the first paragraph and headlines are important. All the elements on the page are optimized according to the keywords. The first paragraph should contain the main important keywords and explain what will the user find in the article. The subtitles that appear on the page are equally important because they will help the reader to understand very quickly what they will find on that page. If a user scans the page and in 10-15 seconds does not fin what he needs, it is very likely to lose it. The subtitles also help in structuring the content.
- SEO Optimized Images
How important do you think e-commerce images are? Would you buy a product if you didn’t see what it looked like? The vast majority of e-commerce sites use the same photos from suppliers. If they are so important, I think they would be worth investing in professional product pictures. And setting proper ALT text to images using the main keywords it’s a must if you want to have a well-optimized website.
- Structured data – Schema.org
In short, what is Schema.org? It is a mark-up language on the site, which “translates” our natural language into structured data that Google can easily understand.
For example, Google had issues with understanding product pages. Implementing structured data for products, reviews or specific ones like recipes helps google robots and this will lead to better rankings for your product pages.
- Title and Meta Descriptions
The title and meta description are very important. It is how your link will look in search engine results pages, which describes what the page the user will reach after clicking.
You need to introduce the keywords for which you want the page to rank in title and meta description and maintain a clear and converting message. It improves the CTR, and you will get more visitors to your website.
- Publish content oriented to specific problems, specific to the field of activity
You need to know very well the market you activate in and understand the needs of the clients to offer them what they want. You must provide detailed and concrete information about what the product or offer provides. Creating content optimized for organic traffic and on the right topic will bring quality visitors that will convert into leads and bring more sales.
What is organic traffic in Google Analytics?
Organic traffic is the traffic that comes from accessing the site from visitor searches on Google, Yahoo, Bing, or other search engines. It is that traffic that you get “naturally” and most desired of all. This traffic is targeted, those who come to the site come after searches by keywords or expressions that are related to the topics addressed on the website.
Why is organic traffic important?
Organic traffic is important because it helps the site to function correctly and can increase the popularity of the site. If you sell different things on that site, organic traffic helps you to produce more sales.
What is direct traffic in Google Analytics?
Direct traffic in Google Analytics is found by accessing the Channel Grouping report, which you find by clicking on Acquisition / All Traffic / Channels. Direct traffic represents all users who have entered any URL of a website directly into their browser’s search bar.