It seems like no amount of controversy can hold a good assassin down.
Assassin’s Creed Shadows came out late last week, and it’s already become a sales success for the franchise, racking up over 2 million players within just its first two days of release, making it a bigger launch than both Assassin’s Creed Origins and Odyssey.
SteamDB places the game near the top of its Trending Games and Popular Releases charts, and its all-time peak concurrent players on Steam have surpassed every other game in the series with 64,825 players, passing Assassin’s Creed Odyssey’s peak of 62,069 players, with “Very Positive” reviews.
That pace puts it comfortably ahead of Monster Hunter Wilds in the UK, and the second-largest launch in the franchise after Assassin’s Creed Valhalla.
It also sold more physical copies in its first week than Ubisoft’s own critical flop Star Wars Outlaws did in three months.
Ubisoft Thanks The Fans
In response to the success of Assassin’s Creed Shadows, Ubisoft posted a message on the Assassin’s Creed Subreddit with a heartfelt thanks to their fans.
This weekend, many of us on the Dev Team spent time reading your reactions across the Assassin’s Creed subreddit – and we just want to say thank you. The sheer amount of love and positivity we’ve received has been incredibly heartwarming.
They specifically point out one post, and state that they’ve been keeping an eye on what players have been saying.
They close out the post by saying that it’s “just the beginning” for Assassin’s Creed Shadows, along with a reference to the actual creed of the in-game assassins.

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It’s interesting to see that the game’s success seemingly wasn’t slowed down by the controversy it’s been subject to ever since its initial reveal, from people upset about the real-world historical existence of Yasuke, to being delayed multiple times, to even drawing the attention of Japanese Prime Minister Shigeru Ishiba leading to a big change in the day-one patch.
Ubisoft even put measures in place to protect its employees from harassment around the game’s release.
While players have been divided on the game’s quality, even between reviewers, the numbers don’t lie, and hopefully this success is a good sign of things to come for the Assassin’s Creed series.

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Assassin’s Creed Shadows
- Released
- March 20, 2025
- ESRB
- Mature 17+ // Blood and Gore, Intense Violence, Language